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Every team has win/loss data. Few have time to read it. Prady reads it for you and turns it into findings that Sales, Marketing and Product can act on.
What Prady does
| Job | How Prady helps |
|---|---|
| Win/loss analysis | Reads calls, notes, emails and deal history, groups deals by theme and compares wins with losses |
| Pattern finding | Cuts themes by segment, deal size, competitor and source |
| One-page reports | Drafts a short report with top reasons, quotes and recommendations |
| Feedback to Product | Drafts product feedback with links to the source calls and deals |
Evidence behind every theme
Each finding links to the deals and the moments that support it, so nobody has to take it on trust. You can open the source in one click.
People stay in the loop
Prady drafts. A person reviews the findings and the product feedback before anything is sent, and each send is recorded in the audit log.
Close the loop
Prady tracks themes over time so you can see whether a fix from Product or Sales changed the pattern.
Learn more
Frequently asked questions
Does Prady only use CRM loss reasons?
No. CRM reasons are one input. Prady also reads call notes and recordings, email and deal history so findings do not depend only on what a rep selected from a list.
How is feedback sent to Product?
Prady drafts the feedback with links to the source calls and deals, and a person reviews it before it is sent.
Can I see where a finding came from?
Yes. Each theme links to the deals and the moments in calls or notes that support it.