Prady is in development with 10 design partners. Apply for a slot.
Territory planning and account building are the two jobs RevOps repeats every planning cycle, and both are slow because the data is messy. Prady does the heavy lifting and leaves the decisions to you.
What Prady does
| Job | How Prady helps |
|---|---|
| Account building | Builds target account lists from your ideal customer profile, enriches them and cleans duplicates and hierarchies |
| Account scoring | Scores accounts by fit, potential and engagement so you can tier them |
| Territory planning | Models two or three scenarios balanced by potential and capacity |
| Transition | Drafts hand-off notes for each moved account and prepares CRM ownership updates for approval |
Trade-offs you can explain
Each scenario shows the spread of potential across reps, the number of accounts moved and the open pipeline at risk. You choose the plan whose trade-offs you can defend.
Rules you control
Keep late-stage deals with their owner, protect named accounts, respect capacity for ramping reps. You write the rules in plain English, and Prady applies them to every scenario.
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Frequently asked questions
Does Prady decide territories?
No. Prady models scenarios and shows the trade-offs, such as potential per rep and accounts moved. People approve the plan.
Where does the account data come from?
From your CRM and the enrichment sources you connect. Prady shows which source each fact came from.
Can it protect in-flight deals?
Yes. You set rules, such as keeping accounts with late-stage open deals with their current owner, and Prady applies them in every scenario.