Prady is in development with 10 design partners. Apply for a slot.
Most pipeline problems start with data nobody has time to maintain. Reps update the CRM late or not at all, managers inspect deals by hand before the forecast call, and RevOps stitches the story together in a spreadsheet. Prady takes that work on as a partner.
What Prady does
| Job | How Prady helps |
|---|---|
| Pipeline inspection | Checks every open deal against your stage rules and flags stale, thin or slipping deals |
| Auto deal updates | Reads calls, emails and meetings, then proposes CRM updates with the source for each |
| Deal prep and deal briefs | Builds a brief before important calls with history, stakeholders, risks and questions |
| Forecasting | Rolls up the pipeline, explains changes since last week and flags where the call and data disagree |
| Sales briefs for 1:1s | Prepares a coaching brief per rep covering pipeline health, stalled deals and moments worth discussing |
You approve before anything is written back
Prady proposes changes such as a new close date or next step, and shows why: the line from the call, the email or the field it came from. The deal owner or you approve, and only then is the CRM updated. Every action is recorded in an audit log.
It works where your team works
Reps and managers ask in Slack or email. Briefs arrive before the call. RevOps gets a weekly summary without building it by hand.
Make the checks your own
You describe your stage rules, forecast categories and definitions in plain English. Prady follows them and shows you what it did.
Learn more
- Pipeline inspection checklist for RevOps and sales leaders
- Deal brief template
- Sales forecasting for RevOps
Frequently asked questions
Does Prady change my CRM on its own?
No. Prady proposes updates with the source for each one, such as the call or email it came from, and waits for the deal owner or you to approve before anything is written back.
What does Prady read to inspect a deal?
CRM fields and history, call notes and recordings, email and calendar activity. The exact sources depend on what you connect.
Can Prady prepare briefs for calls and 1:1s?
Yes. Prady drafts a deal brief before important calls and a coaching brief for each rep before a 1:1, and posts them where your team already works, such as Slack.
How does this help the forecast?
Inspected, up-to-date deals mean a cleaner roll-up. Prady highlights where the rep call and the data disagree and explains what changed since last week.