10 of 10 slots open
Your AI RevOps partner.
Pipeline you can trust.
Prady is an AI RevOps partner we are building with ten design partners. It will inspect every deal, keep your CRM current with sourced updates you approve, and turn what it learns into forecasts, briefs, territories and product feedback.
Nothing is seat-based. Design partner pricing is a $25K platform fee plus AI usage, with unlimited reps. For RevOps and GTM operations leaders at B2B companies.
Build your own AI RevOps partner with us.
Prady is in development. We are working with the first ten design partners: RevOps leaders who want a say in what gets built, and who get it at a price that reflects that.
What you get
- Design partner pricing: $25K platform fee a year plus AI usage, locked in for your first 12 months
- Unlimited reps and users. Nothing is seat-based
- Hands-on setup, with the founder working alongside you
- A vote on which job we build next
- Early access to each job as it ships
What we ask
- A 30-minute feedback call each week for the first eight weeks
- Access to a sample of your pipeline data under a signed agreement
- Honest feedback, especially on what is wrong
- Optionally, a case study if the results are good, only with your approval
Who it is for
- RevOps and GTM operations leaders at B2B companies
- Teams on Salesforce or HubSpot
- Sales teams where inspection and forecast prep take real weekly effort
- Whoever owns the weekly forecast and pipeline hygiene
A forecast is only as good as the pipeline beneath it. Prady keeps that pipeline honest: every update is sourced, every change is approved, and nothing is forgotten between Mondays.
Sourced
Every update, brief and finding links to the call, email or CRM field it came from, so you can check it in one click.
Approved
Prady proposes changes to your CRM and waits for the deal owner or you. Nothing is overwritten silently.
Remembered
The deal data that powers inspection also feeds forecasts, briefs and win/loss, so each job improves the others.
Every open deal, checked against your rules.
Run the inspection below on a sample pipeline. Prady flags what does not hold up and proposes the CRM change, with the source. You decide what goes in.
| Deal | Stage | Amount | Close | Inspection | Prady proposes | Status |
|---|
Illustrative sample data. In your workspace, Prady reads your CRM, calls and email under your own permissions.
Never be asked “why did the number move?”
Every Monday, Prady explains the movement from last week, deal by deal, with the source behind each change.
| Change | Deal | What happened | Source | Amount |
|---|---|---|---|---|
| Slipped | OPP-2038 | Close date moved from Oct 24 to Nov 28 after the buyer asked to delay signing. | Call, Tuesday | $72,000 |
| New | OPP-2063 | Added after an inbound demo, qualified against your stage rules. | Calendar, email | $34,000 |
| Won | OPP-2024 | Signed order form received. | Email, Friday | $54,000 |
| Lost | OPP-2019 | Chose the incumbent after a budget freeze. | Call, Wednesday | $41,000 |
| Changed | OPP-2047 | Scope reduced after the security review. | Email, Thursday | −$6,000 |
Illustrative sample data.
Teach it your process in plain English.
You describe your stage rules, forecast definitions and territory logic the way you would to a new hire. Prady shows how it read each rule, so you can correct it.
applies to: stage after Discovery
applies to: stage = Proposal
applies to: all open deals
Illustrative. The notation shown is a simplified example of how a rule can be confirmed back to you.
Nine jobs your RevOps team repeats every week and every quarter.
One partner with shared context, working where your team already works. We are building them in this order, and design partners vote on what comes next.
- 01
Account building
Builds target account lists from your ideal customer profile, enriches them and keeps them clean.
PlanLater - 02
Territory planning
Models territories balanced by potential and capacity, with the trade-offs laid out.
PlanLater - 03
Pipeline inspection
Checks every open deal against your stage rules and flags the stale, thin or slipping ones.
RunIn build - 04
Auto deal updates
Reads calls, emails and meetings, proposes CRM updates with the source and writes them back once approved.
RunIn build - 05
Deal prep and deal briefs
A brief before every important call: history, stakeholders, risks and the questions to ask.
RunNext - 06
Forecasting
Rolls up the real pipeline, explains what changed since last week and flags where the call and the data disagree.
ForecastNext - 07
Sales briefs for 1:1s
A coaching brief per rep with pipeline health, stalled deals and moments worth discussing.
CoachNext - 08
Win/loss analysis
Reads calls, notes and deal data to find why you win and lose, beyond CRM loss reasons.
LearnLater - 09
Feedback to Product
Turns recurring objections and requests into sourced feedback for Product, with links to the calls.
LearnLater
The Monday-to-Friday work, handled before you ask.
An illustration of how the nine jobs fit into a normal RevOps week.
Forecast prep
Prady inspects every open deal, explains what changed since last week and posts the brief before your forecast call.
Deal updates
After customer calls, Prady proposes CRM updates with the source for each one. Deal owners approve them in Slack.
Deal prep and 1:1s
A brief lands before each important call, and a coaching brief is ready before every rep 1:1.
Accounts and territories
New accounts are built and scored, and territory scenarios are modeled for the next planning cycle.
Learn and share
Win/loss findings are grouped by theme, and product feedback is drafted with links to the calls behind it.
Approve CRM updates in seconds, with the evidence in front of you.
Prady shows what it wants to change, why, and the exact source. You approve, edit or decline. Nothing reaches your CRM until you do.
Update the close date and next step on an open deal
- From
- Prady, after reading Tuesday’s call
- Why
- The buyer asked to move signing to next month, and the CRM still shows this month.
- Source
- The call recording and the latest email thread, both linked.
- If approved
- The close date and next step are updated in the CRM and the deal owner is told.
From connected to working, in three steps.
Connect
Link your CRM, calendar, email, call recordings and enrichment sources. Prady follows the permissions you already have.
Teach
Describe your stage rules, forecast categories, territory logic and definitions in plain English. Prady follows them and shows its work.
Work together
Briefs and findings arrive in Slack. Proposed CRM changes wait for approval, and every action is logged.
Planned for the first release: Salesforce and HubSpot CRM, Google and Microsoft calendar and email, call recordings and Slack. If you use something else, tell us when you apply.
Design partner pricing. Nothing is seat-based.
One platform fee, plus the AI usage Prady consumes. No per-rep, per-user or per-seat charges, so everyone from reps to RevOps to approvers is included.
Design partner
For the first 10 teams. Locked in for your first 12 months.
- Unlimited reps and users
- Nothing is seat-based
- All nine jobs as they ship
- Hands-on setup and a direct line to the founder
- A vote on the roadmap
After launch
What teams pay once the design partner slots are filled.
- Unlimited reps and users
- Nothing is seat-based
- All nine jobs
- Approvals and audit log
- Guided onboarding
AI usage is metered on the AI work Prady does for you and billed monthly. We share an estimate based on your pipeline before you commit. Prices are in US dollars.
Built so you stay in control of your data.
Every action Prady takes is written to an audit log you can read, filter and export.
| Time | Actor | Action | Source |
|---|---|---|---|
| 10:02 | Prady | Proposed close date change on OPP-2038 | Call, Tuesday 14:05 |
| 10:05 | Deal owner | Approved the change | Slack |
| 10:05 | Prady | Wrote close date and next step to the CRM | Approval 10:05 |
| 10:06 | Prady | Notified the deal owner | Slack |
| 10:14 | Prady | Proposed stalled flag on OPP-2060 | CRM activity log |
Illustrative sample data.
Approval before write-back
CRM changes wait for the right person to approve.
Every claim has a source
Findings and updates link to the call, email or field behind them.
Your permissions apply
Prady only sees and does what its role and your connections allow.
How we handle your data
- Data is encrypted in transit and at rest.
- We do not use your data to train AI models.
- Prady gets least-privilege access to the systems you connect, and you can disconnect them at any time.
- Every action is written to an audit log you can read and export.
- A list of our subprocessors is available on request.
Start with the job that costs your team the most time.
Pick one, run it on your own data, and add the rest when you are ready.
Pipeline inspection and deal updates
Inspect every deal, keep the CRM current with sourced updates, and prepare briefs and the forecast.
Read moreTerritory planning and account building
Build and enrich the account list, score it and model territory scenarios.
Read moreWin/loss analysis and product feedback
Find why you win and lose and send sourced feedback to Product.
Read morePractical guides for RevOps and GTM teams.
Sales territory planning: a practical guide for RevOps
How to build territories reps can trust: balance potential and capacity, protect in-flight deals and explain the plan in one minute.
Read the guide2 min readPipeline inspection checklist for RevOps and sales leaders
A repeatable way to check every open deal, spot the ones that will slip and keep the CRM honest.
Read the guide2 min readHow to run a win/loss analysis
CRM loss reasons are rarely the full story. Here is a method that uses calls, deal data and buyer voices to find out why you really win and lose.
Read the guideQuestions teams ask before they start.
What is Prady?
Prady is an AI RevOps partner for GTM operations. It is being built to inspect the pipeline, propose sourced CRM updates for approval, prepare deal and 1:1 briefs, support forecasting, analyze wins and losses and draft feedback for Product.
Is Prady available today?
Not yet. Prady is in development with the first 10 design partners. Auto deal updates and pipeline inspection are being built first, and the other jobs follow in the order shown on this page.
How is Prady priced?
A platform fee plus AI usage, with unlimited reps and users. Design partners pay $25,000 a year, locked in for their first 12 months, and planned post-launch pricing is $50,000 a year. Nothing is seat-based.
What is the design partner program?
Ten teams build Prady with us. You get design partner pricing, unlimited reps, hands-on setup, a direct line to the founder and a vote on the roadmap. In return we ask for a weekly 30-minute feedback call for the first eight weeks and access to a sample of your pipeline data under a signed agreement.
Who is Prady for?
Prady is built for RevOps and GTM operations leaders at B2B companies using Salesforce or HubSpot, on sales teams where pipeline inspection and forecast prep take real weekly effort.
Does Prady change my CRM on its own?
No. Prady is designed to propose updates with the source for each one, such as the call or email it came from, and to wait for the deal owner or you to approve before anything is written back.
How is Prady different from CRM agents and point tools?
CRM-native agents work inside one platform and point tools each cover one job. Prady is one partner that works across your systems and shares context between jobs, such as using clean deal data for the forecast, briefs and win/loss.
What will Prady connect to?
Planned for the first release: Salesforce and HubSpot CRM, Google and Microsoft calendar and email, call recordings and Slack. Tell us what you use when you apply.
How does Prady keep me in control?
You approve CRM changes, every finding links to its source, and every action is recorded in an audit log. Prady follows the permissions you give it.
Apply for one of the 10 slots.
Tell us about your team. We read every application and reply within five business days. 10 of 10 slots open as of October 6, 2026.